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If you’re looking for an SEO
agency to handle your marketing efforts, it’s easy to get overwhelmed by the
number of options. How can you know who to trust? What sets one SEO
company apart from another? To ensure you’re getting the best SEO services available, here are some questions you should ask any
prospective SEO agency before deciding. Answering these questions
will ensure you get an SEO marketing strategy that meets your business goals
and helps your website rise in Google search results.
Here is our process:
We do SEO marketing. Our process
is as follows:
We start by finding keywords matching your brand and your products. Then, we create content around those keywords to maximize
your visibility in search engines.
Next, we distribute that content through various channels to reach as many people as possible.
Finally, we monitor
and track your success so that you don’t have to worry about analytics or data
collection and can focus on what’s most important in running your business!
The
goal for every company should be not only building an online presence but also
actively promoting it. That’s where SEO comes in. When done properly, SEO will
allow your site to rank higher than the competition so that more customers will
find you when they perform searches related to your business.
As with any new
endeavour, there are some mistakes that you might make if you try to tackle seo
alone. You may notice competitors ranking ahead of you because they have better
optimization strategies than you do. If this happens, our experts will be able
to diagnose the problem and develop a strategy for improving your rankings
without breaking the bank.
To ensure that we never let you down, our team at
SeoTech helps businesses in all 50 states and hundreds of countries grow their
online footprint. Contact us today for a free consultation!
1) We do SEO
marketing.
Step 1. Keyword Research
Researching keywords can be the
difference between success and failure in SEO marketing. You can determine what people want and need by looking at what people are searching for. This is important because they won’t buy your product or service if you don’t know how to help them. And if they’re not buying your product or
service, your business will fail.
Step 2. On-Page Optimization:
The second
step in SEO marketing is on-page optimization. This means you optimize every website page by ensuring its content matches the keywords searched for on Google. Doing this optimizes your rankings on
Google so that more people find you, click through to your site and eventually
convert into customers.
It also means writing great copy, optimizing images
(including alt text), adding relevant links, and much more! Whenever you publish something on your site, make sure you put extra
effort into doing it right.
Step 3. Off-Site Optimization:
Once everything is
optimized on your site, it’s time to start off-site optimization efforts. These
typically involve using backlinks from other sites to point back to your site.
If someone posts about one of your products and includes a link,
you want to ensure that link points back to your site instead of theirs.
That way, the next time someone searches for that keyword and finds their post
on social media or their blog post online, they’ll go straight to your site
instead. That way, they’ll see all the great things you have available on your
site instead of their meagre selection.
Step 4. Analyzing Competitors
Do your research. Check out what
your competitors do and how they rank in the SERPs. The goal is to find
a niche that’s not too competitive but still has enough opportunity for us to
get good rankings and traffic. This can take some time, but it’ll be worth it because we want you to succeed with this website! When we’ve narrowed our search criteria, it’s time to look for domains. We use
an extension on Google Chrome called Ahrefs, which shows all the keywords a
site ranks for.
Then we use SEMrush to see all organic keywords and
their positions on those pages and estimated monthly organic traffic.
These tools help us find domains with opportunities that will work well with
your new website project goals. With these insights, we have a better chance of making sure we buy the domain with the best potential to
drive revenue.
After finding promising domains,
it’s important to do another keyword search using competitor sites’ URLs so
that you know what kind of content they’re putting up. You don’t want to create
anything generic or irrelevant if there are already sites ranking well for
these terms; instead, think about adding additional keywords so you can stand
out from your competition.
Step 5. Audience Research
This step is the most important
because it defines your target audience, what they want, and how to speak
to them. This is why we focus on building a complete picture of your audience
and creating personas. To get started, you need to answer questions
like Who are your competitors? What do they offer? Who are their customers?
What do these customers have in common? What does your target customer want or
need from you? Once you know these things, you can start creating
content for them. The process might look something like this:
Step 1. Brainstorm ideas based on
your research
Step 2. Research popular topics
related to those ideas (i.e., keywords)
Step 3. Write the articles
Step 4. Edit articles with
Google’s search engine optimization guidelines in mind
Step 5. Publish posts on social
media sites like Facebook, Twitter, and LinkedIn.
Here are a few more pointers when
publishing posts on social media sites:
Pay attention to which site your
intended audience spends the most time on; use catchy titles that grab
attention; post often but not so much that followers will get annoyed; post
pictures with accompanying text; engage with others by asking a question about
their thoughts about an issue or sharing an interesting story about yourself.
You should also check out Hootsuite for scheduling social media posts! It’s
free and has helped us make our lives a lot easier. With Hootsuite, we can share new blog posts with all our social media accounts in one
easy-to-use dashboard. It even integrates with our email system so that when
someone subscribes to receive updates from us via email, they automatically
follow us on any/all social media platforms.
Step 6. Link Building
Link building is one of the best
ways for a business to increase its search engine ranking on both Google and
Bing. Links from other sites will tell web crawlers (Google’s bots) that yours
is an important site that people should visit. In addition, having quality
links can also help with domain authority, which gives the site more weight
when linking pages together.
Social Media Marketing
If
you’re using social media as part of your marketing strategy, follow a similar approach as you would use on your website. Keep up-to-date
with what others post about your company or industry – comment and share articles that relate to your work. If appropriate, tag brands within Facebook
posts and mention them elsewhere whenever possible; this tells web crawlers there is an active online following who could be potential customers.
Followers and friends then promote the post by liking, commenting, or sharing, which has been shown to increase the likelihood of being seen by new followers.
Promote your blog through these channels to gain traffic from each
follower. Remember to always engage!
Pay-Per-Click Advertising
One
way we advertise our services is through pay-per-click advertising. The most
common form of pay-per-click advertising is paid ads on search engines such as
Google and Bing, where we bid on keywords to get higher visibility
when someone searches for something related to our services. It’s important to
note that any type of ad isn’t guaranteed results because a lot depends on the
competition for those particular keywords.
For example, if your ad appears at
the top of page 1 and someone types link building into Google, you’ll get
clicks. But if they type link-building tips instead, you’ll be outbid because
the latter is much more popular and competitive than the former.
Step 6. Link Building
Campaigns
Link-building campaigns are
essential in boosting organic traffic to your website. This can be done through
content marketing, guest blogging, and other high-quality links that point back
to your site. It’s important to note that this is one of the most overlooked
aspects of online marketing, but it’s worth a lot of time and effort.
You can use many methods to gain quality links, but we recommend
looking into infographics and video marketing as they work well for us.
If you need more help with link building or want more advice about where
to start, contact our team for more information.
You may also find that some
great sources for blog posts are subreddits such as/r/SEO, /r/marketing, and /r/digitalmarketing. These subreddits have lots of content related to the
topics above, so if you’re stuck on ideas, try browsing through these
communities. For example, /r/marketing has a weekly best-of thread on Monday
mornings, and /r/digitalmarketing has many tutorials that might interest you.