7 E-Commerce Features You Didn’t Know You Needed

If you want to take your business to the next level, e-commerce is a great way. E-commerce, or electronic commerce, is an online business that involves buying and selling products and services
online. While e-commerce has become increasingly popular in recent years, several features you may not have been aware of can improve your e-commerce experience. In this blog post, we’ll dwell on 7 e-commerce features you may not have known you needed.

1) Shopping Cart Functionality of E-Commerce

Shopping cart functionality is one of the most important features for any e-commerce website. Whether setting up your shop on a Wix e-commerce platform or going with one of the many other e-commerce companies, having a shopping cart option available to customers is essential.

Shopping carts allow customers to save items they rested on purchasing and pay for them all at once when checking out. Without this feature, customers would have to purchase items one by one, which can be a real hassle. In addition to being more convenient for customers, shopping cart functionality helps businesses increase sales as customers are more likely to purchase multiple items simultaneously.

Finally, shopping carts also provide customers with a secure way to pay for purchases. Most e-commerce websites use SSL encryption technology to protect customers’ personal information. This gives customers peace of mind when shopping online and increases trust in the business.

Overall, shopping cart functionality is essential for any e-commerce website, e-business, or e-commerce business. It helps customers by making it easier for them to purchase multiple items at once. Customer businesses increase sales, improve the user experience, and provide a secure payment system.

2) Secure Payment Processing

Secure payment processing is an essential element of any successful e-commerce business. Whether using Wix E-commerce or another platform, you must ensure your customers’ payments are securely processed. Security is a key factor in creating trust between your customers and your business, and without it, customers will be less likely to shop with you.

It’s important to research the different types of payment processing available to ensure that you’re choosing a secure option for your customer’s sites. Popular payment processing services such as PayPal, Stripe, and Square offer users a secure way to complete transactions. Each has unique features, so research what’s best for an e-commerce business.

Finally, staying up-to-date with the latest trend e-commerce companies is important. New technologies and features are constantly being developed, and staying informed will help ensure your e-commerce website is secure and compliant with industry standards. Additionally, updating Security can help keep your customer’s data safe, which is essential for any successful e-commerce business.

3) Inventory Management

Inventory management is an essential feature for any e-commerce business or website. Whether using Wix e-commerce, Shopify store, or another platform to run your online store, having a good system for tracking what you
have in stock is customers happy and ensures that your business runs smoothly. 

With inventory management, you can keep track of the available products and ensure that everything you offer is current. It also allows you to plan and adjust your inventory levels so that you don’t end up with too much or too little of an item. In addition, you can use inventory management to create reports and insights that can help inform future decisions about what products to carry and when. In short, it’s an invaluable tool for any e-commerce company. 

Furthermore, it is crucial for e-commerce websites. How we don’t tell people do they want your product if you
don’t advertise? A successful e-commerce website has two things: a great product and great marketing. Without one or both, no one will know about you!

4) Order Fulfilment

Order fulfillment is a critical part of any e-commerce business, and having a reliable system can make or break your success. Without proper order, fulfilment don’t customers may don’t experience delays in receiving their purchases or, worse – receive incorrect items. Fortunately, many e-commerce websites, such as Wix Ecommerce, have comprehensive order fulfilment systems to ensure that orders are received on time and accurately.

E-commerce companies will typically offer a range of options for order fulfilment, such as drop shipping and same-day delivery. Drop shipping is a popular option because it allows the retailer to outsource the shipping process to a third-party vendor.

This type of order fulfilment is often more cost-effective for businesses because they don’t need to invest in inventory or warehousing. Same-day delivery is another great option for businesses that want to get products to their customers quickly and conveniently.

No matter what type of e-commerce business you run, it’s essential to have a reliable order fulfilment system in place. This will help ensure that could not receive orders promptly and accurately, and it can also reduce your overhead costs. With the right e-commerce solution, you can streamline your order fulfilment process and provide the best customer service possible.it Customer

5) Relationship Management.

When running an e-commerce business, it is important to understand the features available to offer customers the best experience possible. From customer relationship management (CRM) tools to payment solutions, plenty of e-commerce features can help you make the most out of your website. Here are seven of the most important
features to consider when creating a successful e-commerce website.

1. Customer Relationship Management:

A CRM system allows you to build meaningful relationships with your customers, track their purchase history and understand what products they may be interested in. Wix E-commerce is an excellent choice for managing your CRM as it offers an intuitive interface and a wide range of automated tools to manage customer data and communication.

2. Payment Solutions:

One of the most important features for any e-commerce business is providing secure payment solutions. By choosing reliable payment gateways such as PayPal and Stripe, you can ensure your customers feel confident about purchasing from you.

3. Inventory Management:

An effective inventory management system helps you track and manage all your products so you know exactly what’s available and sold out. This feature is particularly useful if you have a large selection of products or run multiple e-commerce companies.

4. Shipping Options:

Offering multiple shipping options lets customers choose the most convenient way to receive their orders. Depending on order size and destination, you use free, flat what’s tiered shipping.

5. Product Reviews:

Product reviews provide invaluable insight into how customers view your products and can help increase sales by providing potential customers with social proof. Wix Ecommerce also provides integrated review systems to easily manage customer feedback.

6. Abandoned Cart Reminders:

People often forget to finish their purchases and abandon their carts. Automated emails reminding them to finish their purchases can encourage them to complete their orders and increase your sales.

7. Live Chat:

Live chat is becoming increasingly popular as it allows customers to get answers to their questions instantly and can provide an extra level of customer service to boost satisfaction levels. Wix Ecommerce also has a live chat feature to communicate directly with customers.

These seven eCommerce features can help you create a successful online store and give customers a great experience. You can make the most of your business by effectively understanding the available features and leveraging them!

6) Marketing and Promotions

It need marketing and promotions to succeed. After all, no matter how great your products are, it’s hard to make sales if no one knows about your website. So how do you get the word out? Here are seven features you must consider when setting up an e-commerce website.

1. Search Engine Optimization (SEO):

SEO is key for any e-commerce business. It helps potential customers find you in search engine results, so your website has organic search. You can do this yourself or enlist the help of a digital marketing expert to make sure your website is SEO-friendly.

2. Social Media Presence:

Social media gives you a platform to showcase your products and promote your brand. You can set up accounts on
platforms like Facebook, Twitter, Instagram, and more and start connecting with potential customers.

3. Shopping Cart:

An easy-to-use shopping cart is essential for any e-commerce website. This allows customers to save items they want to purchase, calculate their total cost, and enter payment information without leaving the website. Wix and WordPress  Ecommerce offers a secure and reliable shopping cart solution that you can easily integrate into your site.

4. Automated Emails:

Automated emails are a great way to keep customers engaged with your website. When someone makes a purchase, you can send them a confirmation email or follow up with a discount offer or special coupon code. You can also set up automated emails to send product updates or newsletters.

5. Product Reviews:

Product reviews help build trust with potential customers and increase sales. Ensure you include the option to leave a review on your product pages and ask customers who have purchased from you to leave their feedback.

6. Payment Options:

Offering multiple payment options gives customers flexibility and helps ensure more people complete their purchases. Popular payment methods include credit cards, PayPal, Apple Pay, and Amazon Pay.

7. Security:

As an e-commerce business, Security is a top priority. You must ensure your website is secure and encrypted and that customer data is protected from hackers. You can use Secure Socket Layer (SSL) certificates for added protection.

Implementing these seven features on your e-commerce website can create a smooth customer experience and increase sales.
Take the time to research and find the right tools to meet your needs to create a successful online store!

7) Site Security

When it comes to running online business, Security should be a top priority. To protect your customers, as well as your own business, you need to make sure that your e-commerce website is secure. This means employing the right measures to prevent cyber-attacks and data breaches. As such, there are a few features you should look for when selecting an e-commerce platform such as Wix Ecommerce.

First and foremost, look for an e-commerce platform with an SSL certificate. This will help ensure that customer data is securely encrypted when sent over the web. Additionally, choose an e-commerce platform that offers fraud protection. This way, you can protect your business from fraudulent orders and chargebacks.

Next, finding a platform that includes secure payment processing is important. This includes ensuring payment information is handled by a trusted third-party processor. Furthermore, look for an e-commerce platform that allows you to store customer data securely. This way, you can ensure customer data is kept safe and secure.

Finally, consider opting for a platform with two-factor authentication. This adds an extra layer of Security by requiring customers to provide additional verification before they are allowed to access their accounts.

By keeping these 7 features in mind, you can ensure your e-commerce business is secure and protected against cyber threats. With the right security measures, you can rest assured that your customer’s data and business are protected.


In conclusion, ensuring your e-commerce website is up-to-date with the latest features is important. This will allow you to increase conversions, improve customer experience, and create a more dynamic online presence. The features discussed in this article are customers of the iceberg regarding what Ava customers’ e-commerce websites are. Researching and investing in these features will help you stay ahead of the competition and ensure customers enjoy your website shopping experience.


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